Partnered with cross-functional leads (Product, Sales, Brand) to redesign the global Incase website. Lead art department and outsourced designers to create seamless design updates from desktop to mobile. Established new standards for customer experience from homepage to checkout with ease.
Direction and design for the David Dobrik claw machine. Partnering with an external agency and Chipotles social team on creating a unique birthday experience for David Dobrik.
Photography and Art Direction for Yeezy Season 3.
Global Art Direction on the Incase MacBook hardshell campaign. Photo and video concept and production, leading a team in-house as well as outsourced vendors. Partnered with marketing to build initiatives that included cross promotional material for various sites and social channels.
Initiated by sales, driven by marketing. Working closely with our internal Apple sales team, we built out pitch decks and produced original content that was exclusive for Apple.com.
Working alongside with social teams at Chipotle and Birdhouse skateboards. We designed a 1 of 1 custom skateboard for influencer Addison Rae, that Tony Hawk hand delivered to her at the Berrics in Los Angeles, CA. This was promoted through all social channels and YouTube, bringing brand awareness to the next generation.
2023 Q1 campaign that expanded nation wide in-store and CTV.
Packaging work from Incase, Chipotle & CAULIPOWER.
Photography Art Direction for Blank NYC. Lead a team from photoshoot producing, casting, styling, day of shoot and retouching. Imagery would span across web, catalog, ecom and social.
Global Art Direction for the launch of AllRoute. Lead an internal team on design and production, as well as outsourced vendors for additional imagery and marketing materials.
Creative direction for CAULIPOWER’s 2024 national campaign. Including OOH, in-store, social and digital roll out.
Produced and shot collection, as well as art direction that paired the creative with both brands on social channels.
Global Art Direction on ecoNEUE product launch. Leading design and content teams on sustainable packaging, motion graphics, imagery and microsite.
